Every business manager should use his / her income statement to evaluate profit performance and to ask profit-oriented questions like: Did sales revenue meet the goals and objectives for the period? Why did sales revenue increase compared with latest period? Read more…
Every company once in a while ask questions like: How can we improve this?, What should we do next?, Who is our targeted market? What attributes possess our potential customer?… This are times for conducting a marketing research. The Marketing Read more…
An organized new-product development process Identifying and developing new-product ideas – and effective strategies to go with them – is often the key to a company’s success and survival. But the costs of new-product development and the risk of a Read more…