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Every business manager should use his / her income statement to evaluate profit performance and to ask profit-oriented questions like: Did sales revenue meet the goals and objectives for the period? Why did sales revenue increase compared with latest period?
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Every company once in a while ask questions like: How can we improve this?, What should we do next?, Who is our targeted market? What attributes possess our potential customer?… This are times for conducting a marketing research. The Marketing
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An organized new-product development process Identifying and developing new-product ideas – and effective strategies to go with them – is often the key to a company’s success and survival. But the costs of new-product development and the risk of a
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